Why customers leave without buying

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Here’s an infographic that I’ve seen on a few sites (including Shopify and ECWID), that I think clearly illustrates the importance of not just a stable and secure online store, but also a clear and upfront explanation of costs.

A lot of your customers are making it all the way to “shipping” and deciding not to buy because of unexpected shipping costs.

Be upfront about all shipping costs, taxes and fees. Customers will leave if there are any surprises.

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