To successfully stay at the top of search pages, you’ll need both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) working together.
Search Engine Marketing (SEM) covers the paid listings that appear at the top of most searches.
Search Engine Optimization (SEO) works at getting your website to show up in unpaid search results (organic listings).
In this example, someone searching for a ‘freelance website manager’ would see two paid listings and then the organic listings below.
Paid listings are usually sold at a “cost per click” rate.
Organic listings are determined by a website’s SEO score. Your SEO score can be improved by managing your website with the following considerations:
-have relevant and valuable content -have no impediments to searchers -be built for sharing (on Facebook, Twitter…) -be built for mobile (Google loves responsive websites) -have a functional layout (easy to find what you want)
If you need help (or free advice) with either SEO or SEM (or both), contact me here.
Yes! If you have a website or blog hosted by WordPress.com you can still use Google’s Webmaster Tools.
From your WordPress.com dashboard select TOOLS, then AVAILABLE TOOLS, then WEBSITE VERIFICATION SERVICES.
1.Log in to https://www.google.com/webmasters/tools/ with your Google account.
2.Enter your blog address (without http:// or https:// in front)
3.Click the Add a Site button
4.You will be presented with several verification methods. Choose the Alternate Methods tab.
5.Select the option: HTML tag
6.Copy the content value of the meta tag….more here.
WordPress.com also supports Bing Webmaster Center, Pinterest Verification and Yandex.
1. Speed/Load-time optimization
2. Configure critical WordPress SEO plug-ins
3. Configure critical social plug-ins for WordPress
4. Write unique and in-depth content
5. Rich snippets. Please!
6. Authorship with Google+ is the future
7. Commenting is the new SEO
8. Keep updating the (old) content
9. Be a community person!
10. On-page website structure