Assuming you already have a website, adding a standard-account PayPal button can be a simple solution for basic transactions and invoice payments. PayPal is considered safe and legit by most on-line shoppers.
For a more robust on-line store (with shipping, invoicing and tax options) consider a PayPal Business account.
- Upside: A free standard account is a simple, small scale do-it-yourself solution.
- Downside: No real check-out or shopping cart functionality without an upgrade to a business account.
Cost: Free. A Standard account allows you to accept Visa, MC, AMEX… etc. No monthly fees.
Add $10/mnth for customized check-out (Advanced account) -or- $35/mnth for the Pro package! Fee details.
Transaction fees: 2.9% plus .30 per transaction.
You don’t even need an existing website. You build your on-line store from the templates available and you’re ready to sell. Shopify will even register and setup your domain name. Shipping and tax options are built-in.
- Upside: Easy to use. Built-in POS.
- Downside: Cost. Less flexibility.
Cost: $29/mnth (for a Standard account). Spotify is pay-as-you-go, so you can cancel anytime.
Transaction fees: 2.9% plus .30 for credit card transactions (2.7% for in-person transactions).
If you already have a website running on WordPress, setting up a store, invoicing and shipping options can be done pretty quickly (with a little WordPress knowledge – or – the help of a Freelance website manager).
- Upside: It’s “free” and it’s all yours! The store, the software, everything is on your site.
- Downside: Regular maintenance and updates are required to keep things running smoothly and securely.
Cost: WooCommerce is a free plugin, however special shipping, invoicing or taxation add-ons can cost anywhere from $19-$129.
Transaction fees: Regular credit card fees apply depending on which payment method you choose (example: Paypal = 2.9% plus .30 per transaction).
Take a look at Ecwid (pronounced as “eck-wid”, short for “e-commerce widgets”) to instantly add a store to your existing website. Ecwid ingrates really well with WordPress, Joomla and Wix. Store pages (shop, cart, check-out) are created inside your own site. Ecwid also integrates well with your Facebook page.
- Upside: Ease of use. Lots of built-in invoicing, shipping and taxation options.
- Downside: Cost.
Cost: A starter “Venture” account (up to 100 products) is $15/mnth (plus 12.50/mnth paid yearly).
Transaction fees: None.
Things to THINK about…
- Start small. Start with just a few items and grow your store over time.
- Don’t just sell. Your store should offer more than just your products, you should also provide information about your products, how-to videos, customer reviews and comments.
- Just having a store won’t bring customers, you will need to advertise (Facebook, Google, YouTube… etc).
- Be descriptive about your products to improve SEO. Search engines read words not pictures.
- Hire someone (like a freelance website manager) to keep your store secure and manage updates.