Tag: Business

What does a freelance website manager do?

Most of the time customers just need me to change a picture or update some text on their website, but I can do more.

I can…

  • keep your website working and secure.
  • keep your domain name and hosting arrangements up to date.
  • perform updates and upgrades to your Content Management System. Keep your CMS, Themes and Plugins up to date.
  • update your website content (images, text, graphics…)
  • set up an online store and manage your inventory.
  • manage user access.
  • moderate comments and blog posts. Unattended websites can look outdated, quickly.
  • monitor and report your website statistics.
  • track keyword performance goals and search results.
  • backup, backup, backup. Manage and monitor backups and keep a full backup off site, just in case…

Also, if your website looks lousy on your phone or tablet, maybe it’s time to update your site for the mobile world. I can help with that too!

Contact me here!

Common mistakes that small-business websites make

My take on some points made in the article “These Website Mistakes Are Costing You Money” from entrepreneur.com.

  • Poor SEO – “I can’t find your website on Google.”
  • No mobile  – “I can’t see your website on my phone.”
  • No social media links  – “I can’t share your website with my friends.”
  • No website manager – “Your website is a security risk, it also looks outdated or unattended.”
  • No metrics / analytics  –  “Without analytics you won’t know what’s working and what’s not working.”

I think fixing the SEO issue should be #1 on your list, if no one can find you, none of the rest matters.

Mobile is #2, more than ever people are looking for you with their mobile device and your website must support that.

You don’t need a big budget to fix these mistakes, most can be fixed quickly and inexpensively with a good freelance website manager. – Mike

What are my options for setting up an on-line store?

Short answer?

Get a PayPal button!

paypal_logoAssuming you already have a website, adding a standard-account  PayPal button can be a simple solution for basic transactions and invoice payments. PayPal is considered safe and legit by most on-line shoppers.

For a more robust on-line store (with shipping, invoicing and tax options) consider a PayPal Business account.

  • Upside: A free standard account is a simple, small scale do-it-yourself solution.
  • Downside: No real check-out or shopping cart functionality without an upgrade to a business account.

Cost: Free. A Standard account allows you to accept Visa, MC, AMEX… etc. No monthly fees.

Add $10/mnth for customized check-out (Advanced account) -or- $35/mnth for the Pro package!  Fee details.

Transaction fees: 2.9% plus .30 per transaction.

Try Shopify!

shopify-defaultYou don’t even need an existing website. You build your on-line store from the templates available and you’re ready to sell. Shopify will even register and setup your domain name. Shipping and tax options are built-in.

  • Upside: Easy to use. Built-in POS.
  • Downside: Cost. Less flexibility.

Cost: $29/mnth (for a Standard account). Spotify is pay-as-you-go, so you can cancel anytime.

Transaction fees:  2.9% plus .30 for credit card transactions (2.7% for in-person transactions).

WooCommerce

woocommerceIf you already have a website running on WordPress, setting up a store, invoicing and shipping options can be done pretty quickly (with a little WordPress knowledge – or – the help of a Freelance website manager).

  • Upside: It’s “free” and it’s all yours! The store, the software, everything is on your site.
  • Downside: Regular maintenance and updates are required to keep things running smoothly and securely.

Cost: WooCommerce is a free plugin, however special shipping, invoicing or taxation add-ons can cost anywhere from $19-$129.

Transaction fees: Regular credit card fees apply depending on which payment method you choose (example: Paypal  = 2.9% plus .30 per transaction).

Ecwid

ecommerce-plugins-ecwidTake a look at Ecwid  (pronounced as “eck-wid”, short for “e-commerce widgets”) to instantly add a store to your existing website. Ecwid ingrates really well with WordPress, Joomla and Wix. Store pages (shop, cart, check-out) are created inside your own site. Ecwid also integrates well with your Facebook page.

  • Upside: Ease of use. Lots of built-in invoicing, shipping and taxation options.
  • Downside: Cost.

Cost: A starter “Venture” account (up to 100 products) is $15/mnth (plus 12.50/mnth paid yearly).

Transaction fees: None.


Things to THINK about…

  • Start small. Start with just a few items and grow your store over time.
  • Don’t just sell. Your store should offer more than just your products, you should also provide information about your products, how-to videos, customer reviews and comments.
  • Just having a store won’t bring customers, you will need to advertise (Facebook, Google, YouTube… etc).
  • Be descriptive about your products to improve SEO. Search engines read words not pictures.
  • Hire someone (like a freelance website manager) to keep your store secure and manage updates.

Why customers leave without buying

statisia

 

Here’s an infographic that I’ve seen on a few sites (including Shopify and ECWID), that I think clearly illustrates the importance of not just a stable and secure on-line store, but also a clear and upfront explanation of costs.

A lot of your customers are making it all the way to “shipping” and deciding not to buy because of unexpected shipping costs.

Be upfront about all shipping costs, taxes and fees. Customers will leave if there are any surprises.