To successfully stay at the top of search pages, you’ll need both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) working together.
Search Engine Marketing (SEM) covers the paid listings that appear at the top of most searches.
Search Engine Optimization (SEO) works at getting your website to show up in unpaid search results (organic listings).
In this example, someone searching for a ‘freelance website manager’ would see two paid listings and then the organic listings below.
Paid listings are usually sold at a “cost per click” rate.
Organic listings are determined by a website’s SEO score. Your SEO score can be improved by managing your website with the following considerations:
-have relevant and valuable content
-have no impediments to searchers
-be built for sharing (on Facebook, Twitter…)
-be built for mobile (Google loves responsive websites)
-have a functional layout (easy to find what you want)
If you need help (or free advice) with either SEO or SEM (or both), contact me here.
For more on the difference between SEO and SEM, check out this link at Webopedia.