Category: Search

Top Five ‘Make Sures” for Better SEO

Inspired by this article from Jonathan Long, here’s my Top Five ‘Make Sures” for Better SEO.

1. Make sure your website has the “S”

HTTPS is no longer just an option.

Most Internet users (and search engines) expect your website to be safe and secure. Google favors websites that utilize https.

2. Make sure you don’t leave SEM out of your SEO strategy

Paying for clicks is not a bad thing.

To successfully stay at the top of search pages, you’ll need both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) working together.

More here

3. Make sure you’re paying attention to social media

People turn to social media for referals and reviews on products and services all the time.

Make sure you have a managed social media presence and make it easy for people to find you and share your content.

4. Make sure Google knows when you’re open

“Google, find me the nearest hardware store that is open late.”

Make sure your Google listing is accurate with relevant information about your location, hours of operation and services.

5. Make sure your website is ‘mobilized’

Test your site here.

Google will show more love to websites that load quickly and display well on mobile devices.


Here’s Jonathan Long’s original post:  8 SEO Trends You Need to Pay Attention to in 2017 [ENTREPENEUR.COM]

Does my website need an SSL certificate?

Yes.

Google has started favoring websites with SSL certification (websites with “https”) over regular websites (sites with “http”) in it’s search results.

SSL certification shows that your website is using encryption to protect users and their personal information.

By January 2017, the Google web browser, Chrome will treat all regular “http” websites as non-secure.

With this in mind, yes, I suggest you add SSL certification to your site.

The actual SSL certificate costs about $150/yr (based on a single medium-size website) or $300/yr for an e-commerce website. You will also need some help from a website manager to ensure the certification is handled properly.

There’s no rush on this, but it is something to consider before 2017.

Should you put money into SEO or SEM?

To successfully stay at the top of search pages, you’ll need both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) working together.

sem-seo-example

Search Engine Marketing (SEM) covers the paid listings that appear at the top of most searches.

Search Engine Optimization (SEO) works at getting your website to show up in unpaid search results (organic listings).

In this example, someone searching for a ‘freelance website manager’ would see two paid listings and then the organic listings below.

Paid listings are usually sold at a “cost per click” rate.

Organic listings are determined by a website’s SEO score. Your SEO score can be improved by managing your website with the following considerations:

-have relevant and valuable content
-have no impediments to searchers
-be built for sharing (on Facebook, Twitter…)
-be built for mobile (Google loves responsive websites)
-have a functional layout (easy to find what you want)

If you need help (or free advice) with either SEO or SEM (or both), contact me here.

For more on the difference between SEO and SEM, check out this link at Webopedia.

A New Year’s resolution for #WordPress SEO

10-seo-tips-in-2014“10 Tips For Unbeatable WordPress SEO In 2014” by Wajdan Gul

Really interesting and definitely worth reading the entire article.

1. Speed/Load-time optimization
2. Configure critical WordPress SEO plug-ins
3. Configure critical social plug-ins for WordPress
4. Write unique and in-depth content
5. Rich snippets. Please!
6. Authorship with Google+ is the future
7. Commenting is the new SEO
8. Keep updating the (old) content
9. Be a community person!
10. On-page website structure

The Science of Searching – Periodic Table Of #SEO Success Factors

There are no tricks, no plugins and no shortcuts to getting Google to rank your pages. It’s all content.

The Periodic Table Of SEO Success Factors… from Search Engine Land

Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.

SearchEngineLand-Periodic-Table-of-SEO-2013-condensed-large1-530x837

The Periodic Table Of SEO Success Factors, used with permission.

Read more about it here (also a Quickstart Guide to SEO)…