Category: Search

Should you put money into SEO or SEM?

To successfully stay at the top of search pages, you’ll need both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) working together. Search Engine Marketing (SEM) covers the paid listings that appear at the top of most searches. Search Engine Optimization (SEO) works at getting your website to show up in unpaid search results (organic …

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Does my website need an SSL certificate?

Yes. Google has started favoring websites with SSL certification (websites with “https”) over regular websites (sites with “http”) in it’s search results. SSL certification shows that your website is using encryption to protect users and their personal information. By January 2017, the Google web browser, Chrome will treat all regular “http” websites as non-secure. With …

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A New Year’s resolution for #WordPress SEO

“10 Tips For Unbeatable WordPress SEO In 2014” by Wajdan Gul Really interesting and definitely worth reading the entire article. 1. Speed/Load-time optimization 2. Configure critical WordPress SEO plug-ins 3. Configure critical social plug-ins for WordPress 4. Write unique and in-depth content 5. Rich snippets. Please! 6. Authorship with Google+ is the future 7. Commenting …

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