To successfully stay at the top of search pages, you’ll need both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) working together.
Search Engine Marketing (SEM) covers the paid listings that appear at the top of most searches.
Search Engine Optimization (SEO) works at getting your website to show up in unpaid search results (organic listings).
In this example, someone searching for a ‘freelance website manager’ would see two paid listings and then the organic listings below.
Paid listings are usually sold at a “cost per click” rate.
Organic listings are determined by a website’s SEO score. Your SEO score can be improved by managing your website with the following considerations:
-have relevant and valuable content -have no impediments to searchers -be built for sharing (on Facebook, Twitter…) -be built for mobile (Google loves responsive websites) -have a functional layout (easy to find what you want)
If you need help (or free advice) with either SEO or SEM (or both), contact me here.
If your organization is looking for a social media policy, take a look at “The Common Sense Social Media Policy”… [source – Sociallogical.com]. It’s a few years old, but still very relevant.
#1, #2 and #10 are points we talk about all the time (we call it ‘being a good friend’). When someone invites you into their social circles, you can’t go all hard-sell and expect they will keep following you. Be nice, be a person (not a company) and just be yourself.
Read the whole article and I think you’ll agree, this might just be the perfect social media policy for any organization.
The best time to post something on Facebook is Wednesday at 3pm, the worst time is before 8am on the weekend. Oh, and never Tweet after 8pm. Click this info graphic to see more (Originally I saw this on Entrepreneur.com)…
Here’s an infographic that I’ve seen on a few sites (including Shopify and ECWID), that I think clearly illustrates the importance of not just a stable and secure on-line store, but also a clear and upfront explanation of costs.
A lot of your customers are making it all the way to “shipping” and deciding not to buy because of unexpected shipping costs.
Be upfront about all shipping costs, taxes and fees. Customers will leave if there are any surprises.
When was the last time you looked at your website… on your phone? Was it hard to read? Was it difficult to navigate?
Studiopress has a responsiveness test page that will load your website in four mobile sizes, so you can see just how mobile friendly your website is.
The page displays your website in…
240 x 320 (small phone)
320 x 480 (iPhone)
480 x 640 (small tablet)
768 x 1024 (iPad – Portrait)
Click the link, add your URL and see how you look to the mobile world.
Here are my results for this site…
If your website isn’t responsive to mobile devices, maybe it’s time for an upgrade. Upgrading to a more responsive theme can be a pretty simple process, especially if you’re using a content management system like Joomla or WordPress.
Let me know if you need any help (or free advice).
This is a great article and how true! Too many choices, too many features, can’t decide!
Put another way, how much easier is buying a bottle of wine when you know that you prefer reds and that your favorite red is Australian Shiraz? This small amount of knowledge cuts a choice between 500 bottles in a store down to 10.
With a nearly unlimited pool of WordPress themes to choose from, it becomes so easy to feel overwhelmed and resort to inaction… – Smashing Magazine
To try and simplify the process, here are the seven main points of consideration…