Author: Mike Benny

Radio host, blogger and website manager. In my real job I manage three high-traffic websites and in my spare time I manage a few others. I'm a freelance website manager. Click here for my online contact form or email mike@freelancewebsitemanager.com.

Looking for a social media policy?

If your organization is looking for a social media policy, take a look at “The Common Sense Social Media Policy”… [source – Sociallogical.com]. It’s a few years old, but still very relevant.

Common Sense Social Media Policy - sociallogical.com
Common Sense Social Media Policy – sociallogical.com

#1, #2 and #10 are points we talk about all the time (we call it ‘being a good friend’). When someone invites you into their social circles, you can’t go all hard-sell and expect they will keep following you. Be nice, be a person (not a company) and just be yourself.

Read the whole article and I think you’ll agree, this might just be the perfect social media policy for any organization.

Why customers leave without buying

statisia

 

Here’s an infographic that I’ve seen on a few sites (including Shopify and ECWID), that I think clearly illustrates the importance of not just a stable and secure on-line store, but also a clear and upfront explanation of costs.

A lot of your customers are making it all the way to “shipping” and deciding not to buy because of unexpected shipping costs.

Be upfront about all shipping costs, taxes and fees. Customers will leave if there are any surprises.

Is your website mobile friendly?

When was the last time you looked at your website… on your phone? Was it hard to read? Was it difficult to navigate?

Studiopress has a responsiveness test page that will load your website in four mobile sizes, so you can see just how mobile friendly your website is.

The page displays your website in…
240 x 320 (small phone)
320 x 480 (iPhone)
480 x 640 (small tablet)
768 x 1024 (iPad – Portrait)
and desktop

Click the link, add your URL and see how you look to the mobile world.

Here are my results for this site…

FreelanceWebSiteManager.com Responsiveness test
FreelanceWebSiteManager.com Responsiveness test

If your website isn’t responsive to mobile devices, maybe it’s time for an upgrade. Upgrading to a more responsive theme can be a pretty simple process, especially if you’re using a content management system like Joomla or WordPress.

Let me know if you need any help (or free advice).

How to write the perfect Tweet

How-to-write-tweets-Anatomy-of-a-tweet-600x250

A study done by researchers at Cornell University, backed by the National Science Foundation and Google, found that style may trump substance when it comes to Twitter popularity.

Researchers at Cornell gathered their findings and created a tool that uses an algorithm to automatically learn what kind of wording works better for Tweets.

Tweet-Anatomy-KC-rev-1

Click here for “4 key takeaways that will explain the graphic and teach you to write engaging Tweets.

Great article from Hootsuite!

Seven things to consider when choosing a WP theme

This is a great article and how true! Too many choices, too many features, can’t decide!

Put another way, how much easier is buying a bottle of wine when you know that you prefer reds and that your favorite red is Australian Shiraz? This small amount of knowledge cuts a choice between 500 bottles in a store down to 10.

With a nearly unlimited pool of WordPress themes to choose from, it becomes so easy to feel overwhelmed and resort to inaction… – Smashing Magazine

To try and simplify the process, here are the seven main points of consideration…

1. Price: Free Vs. Premium Themes

2. Speed: Lightweight Vs. Feature-Heavy Themes

3. Design And User Experience

4. Responsiveness

5. SEO

6. Ease Of Customization

7. Security

For all the details check out this great article from Marcus Taylor on the Smashing Magazine website.

How important is the Internet of Things (IoT)?

Internet_of_Things
By Wilgengebroed on Flickr

Here’s an interesting info-graphic illustrating the value (importance) of the Internet of Things (IoT).

What is the IoT?

…the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure… – Wikipedia?

Basically the IoT is “smart stuff” (phones, gps, heart monitors, house alarms, televisions and baby monitors) all hooked-up to the Internet.

Click on the graphic for the full size or click here to read the article from Canadian Digital Media Network.

CDMN_NOV_InfoGraphic_web_650x51101

The 10+ most important things to do after you install WordPress

wordpress-install

From wpbeginner.com

What do you do after installing WordPress? This is a common question asked by beginners. In this article, we will show you the top 10 most important things you must do after installing WordPress.

1. Change The Title, Tagline, Time zone, and Favicon

2. Change Your Permalink Structure

3. Configure the Reading Settings

4. Delete Unused Themes

5. Install a Cache Plugin**

6. Improving WordPress Security

7. Install an Anti-Spam Plugin

8. Install A SEO WordPress Plugin

9. Optimize For Social Media Sharing via Sharing Plugins

10. Start Scheduling Regular Backups

For details check out the article here (a post from wpbeginner.com)

I have a few of my own tips too…

1. Don’t activate / install caching until the site is up and running.**

2. Set your default category to something better than “uncategorized”.

3. Decide early if you will allow comments on posts (settings_discussion), so you don’t have to change the setting for each post.

Did we miss any? Pls comment below.

Top Ten Ways To Secure Your WordPress Website

old-lock-pic
Here’s a good checklist of the ten things you should be doing to keep your WordPress site secure…

1. Use secure hosting

Make sure your hosting company is legit and secure.

2. Update all the things

Keep all plugins and themes up to date and always keep WordPress up to date.

3. Strengthen up those passwords

“Password” and “123456789” are the most common passwords in the world, don’t use them.

4. Never use “admin” as your username

Don’t use your email address as your username either.

5. Hide your username from the author archive URL

Make sure your username is not your author name.


To round out the top ten….

6. Limit login attempts
7. Disable file editing via the dashboard
8. Try to avoid free themes
9. Keep a backup
10. Use security plugins

Details on the top ten are right here, in the article “Improve your WordPress security with these ten steps“…