When it comes to a Content Management System for you website, which CMS is the most popular?
Was there any doubt? It’s WordPress!
WordPress is behind over 51% of Canadian websites, with Wix and GoDaddy trailing. In the US, WordPress is also #1 at over 50%, with Wix at #2. Globally, WordPress is #1 and leads 2nd place Joomla by over 16 million installs.
Your website visitors expect your site to load in less than 3 seconds. 45% of visitors will actually leave if it takes more than 3 seconds.
#2. It doesn’t work on my phone.
60% of “visitors-from-searches” are on their phone NOT a desktop PC.
#3. I can’t find what I’m looking for.
Poor menu structure and confusing language are responsible for most “bounces”. According to Google Analytics, “a bounce is when a person leaves your website from the entrance page and doesn’t interact with the page”. These visitors just go away, usually because they don’t see what they want in their first glance.
#4. I can’t find your address or phone number anywhere.
Phone books don’t exist anymore! The #1 and #2 reason why someone would Google your business is to find your address or phone number.
#5. The most recent comments are from a year ago.
Your website looks out-dated and unattended.
You have annoying pop-ups or unwanted ads.
It says “Copyright 2012” at the bottom of your page.
WooCommerce is the most popular eCommerce platform on the web, according to stats from Builtwith.
When you look at the “Entire Internet” (Statistics for websites using eCommerce technologies), WooCommerce is used by 42% of eCommerce sites.
Among eCommerce sites in Canada (with a “.ca” domain), the number is 39% for WooCommerce, with a strong showing from Shopify (Shopify 9% + Shopify Conversions 9% + Shopify Canadian Dollar 8%).
In the U.S. WooCommerce is #1 with 38%. Squarespace is at #2, then the “Shopifys” at #3, 4 & 5 (Shopify 7% + Shopify Conversions 7% + Shopify US Dollar 5%)!
If you already have a website running on WordPress, setting up a WooCommerce store can be done pretty quickly (with a little WordPress knowledge – or – the help of a Freelance Website Manager).
Upside: It’s “free” and it’s all yours! The store, the software, everything is on your site. Downside: Regular maintenance and updates are required to keep things running smoothly. Cost: WooCommerce is a free plugin, however special shipping, invoicing or taxation add-ons can cost a few dollars. Transaction fees: Regular credit card fees apply depending on which payment method you choose.
Google has started favoring websites with SSL certification (websites with “https”) over regular websites (sites with “http”) in it’s search results.
SSL certification shows that your website is using encryption to protect users and their personal information.
By January 2017, the Google web browser, Chrome will treat all regular “http” websites as non-secure.
With this in mind, yes, I suggest you add SSL certification to your site.
The actual SSL certificate costs about $150/yr (based on a single medium-size website) or $300/yr for an e-commerce website. You will also need some help from a website manager to ensure the certification is handled properly.
There’s no rush on this, but it is something to consider before 2017.