Your website visitors expect your site to load in less than 3 seconds. 65% of visitors will actually leave if it takes more than 3 seconds.
#2. It doesn’t work on my phone.
60% of “visitors-from-searches” are on their phone NOT a desktop PC.
#3. I can’t find what I’m looking for.
Poor menu structure and confusing language are responsible for most “bounces”. According to Google Analytics, “a bounce is when a person leaves your website from the entrance page and doesn’t interact with the page”. These visitors just go away, usually because they don’t see what they want in their first glance.
#4. I can’t find your address or phone number anywhere.
Phone books don’t exist anymore! The #1 and #2 reason why someone would Google your business is to find your address or phone number.
#5. The most recent comments are from a year ago.
Your website looks out-dated and unattended.
You have annoying pop-ups or unwanted ads.
It says “Copyright 2012” at the bottom of your page.
Google has started favoring websites with SSL certification (websites with “https”) over regular websites (sites with “http”) in it’s search results.
SSL certification shows that your website is using encryption to protect users and their personal information.
By January 2017, the Google web browser, Chrome will treat all regular “http” websites as non-secure.
With this in mind, yes, I suggest you add SSL certification to your site.
The actual SSL certificate costs about $150/yr (based on a single medium-size website) or $300/yr for an e-commerce website. You will also need some help from a website manager to ensure the certification is handled properly.
There’s no rush on this, but it is something to consider before 2017.
When was the last time you looked at your website… on your phone? Was it hard to read? Was it difficult to navigate?
Studiopress has a responsiveness test page that will load your website in four mobile sizes, so you can see just how mobile friendly your website is.
The page displays your website in…
240 x 320 (small phone)
320 x 480 (iPhone)
480 x 640 (small tablet)
768 x 1024 (iPad – Portrait)
Click the link, add your URL and see how you look to the mobile world.
Here are my results for this site…
If your website isn’t responsive to mobile devices, maybe it’s time for an upgrade. Upgrading to a more responsive theme can be a pretty simple process, especially if you’re using a content management system like Joomla or WordPress.
Let me know if you need any help (or free advice).
This is a great article and how true! Too many choices, too many features, can’t decide!
Put another way, how much easier is buying a bottle of wine when you know that you prefer reds and that your favorite red is Australian Shiraz? This small amount of knowledge cuts a choice between 500 bottles in a store down to 10.
With a nearly unlimited pool of WordPress themes to choose from, it becomes so easy to feel overwhelmed and resort to inaction… – Smashing Magazine
To try and simplify the process, here are the seven main points of consideration…
Every domain has two name servers assigned to it and these are the only two name servers that hold records for the domain. However, when another server somewhere else in the world, queries the name servers for DNS records, it will often keep a local copy of the DNS record so that next time it needs to know what IP address the domain resolves to, it already has the answer. More here…
1. Speed/Load-time optimization
2. Configure critical WordPress SEO plug-ins
3. Configure critical social plug-ins for WordPress
4. Write unique and in-depth content
5. Rich snippets. Please!
6. Authorship with Google+ is the future
7. Commenting is the new SEO
8. Keep updating the (old) content
9. Be a community person!
10. On-page website structure