Tag: Commerce

WooCommerce is the most popular eCommerce platform on the web

WooCommerce is the most popular eCommerce platform on the web, according to stats from Builtwith.

When you look at the “Entire Internet” (Statistics for websites using eCommerce technologies), WooCommerce is used by 42% of eCommerce sites.

“Entire Internet” usage stats from Builtwith

Among eCommerce sites in Canada (with a “.ca” domain), the number is 39% for WooCommerce, with a strong showing from Shopify (Shopify 9% + Shopify Conversions 9% + Shopify Canadian Dollar 8%).

“Canada” usage stats from Builtwith

In the U.S. WooCommerce is #1 with 38%. Squarespace is at #2, then the “Shopifys” at #3, 4 & 5 (Shopify 7% + Shopify Conversions 7% + Shopify US Dollar 5%)!

“U.S.” usage stats from Builtwith

WooCommerce logo

If you already have a website running on WordPress, setting up a WooCommerce store can be done pretty quickly (with a little WordPress knowledge – or – the help of a Freelance Website Manager).

Upside: It’s “free” and it’s all yours! The store, the software, everything is on your site.
Downside: Regular maintenance and updates are required to keep things running smoothly.
Cost: WooCommerce is a free plugin, however special shipping, invoicing or taxation add-ons can cost a few dollars.
Transaction fees: Regular credit card fees apply depending on which payment method you choose.

More info here from the WooCommerce site.

Contact a Freelance Website Manager here.

What are my options for setting up an on-line store?

Short answer?

Get a PayPal button!

paypal_logoAssuming you already have a website, adding a standard-account  PayPal button can be a simple solution for basic transactions and invoice payments. PayPal is considered safe and legit by most on-line shoppers.

For a more robust on-line store (with shipping, invoicing and tax options) consider a PayPal Business account.

  • Upside: A free standard account is a simple, small scale do-it-yourself solution.
  • Downside: No real check-out or shopping cart functionality without an upgrade to a business account.

Cost: Free. A Standard account allows you to accept Visa, MC, AMEX… etc. No monthly fees.

Add $10/mnth for customized check-out (Advanced account) -or- $35/mnth for the Pro package!  Fee details.

Transaction fees: 2.9% plus .30 per transaction.

Try Shopify!

shopify-defaultYou don’t even need an existing website. You build your on-line store from the templates available and you’re ready to sell. Shopify will even register and setup your domain name. Shipping and tax options are built-in.

  • Upside: Easy to use. Built-in POS.
  • Downside: Cost. Less flexibility.

Cost: $29/mnth (for a Standard account). Spotify is pay-as-you-go, so you can cancel anytime.

Transaction fees:  2.9% plus .30 for credit card transactions (2.7% for in-person transactions).

WooCommerce

woocommerceIf you already have a website running on WordPress, setting up a store, invoicing and shipping options can be done pretty quickly (with a little WordPress knowledge – or – the help of a Freelance website manager).

  • Upside: It’s “free” and it’s all yours! The store, the software, everything is on your site.
  • Downside: Regular maintenance and updates are required to keep things running smoothly and securely.

Cost: WooCommerce is a free plugin, however special shipping, invoicing or taxation add-ons can cost anywhere from $19-$129.

Transaction fees: Regular credit card fees apply depending on which payment method you choose (example: Paypal  = 2.9% plus .30 per transaction).

Ecwid

ecommerce-plugins-ecwidTake a look at Ecwid  (pronounced as “eck-wid”, short for “e-commerce widgets”) to instantly add a store to your existing website. Ecwid ingrates really well with WordPress, Joomla and Wix. Store pages (shop, cart, check-out) are created inside your own site. Ecwid also integrates well with your Facebook page.

  • Upside: Ease of use. Lots of built-in invoicing, shipping and taxation options.
  • Downside: Cost.

Cost: A starter “Venture” account (up to 100 products) is $15/mnth (plus 12.50/mnth paid yearly).

Transaction fees: None.


Things to THINK about…

  • Start small. Start with just a few items and grow your store over time.
  • Don’t just sell. Your store should offer more than just your products, you should also provide information about your products, how-to videos, customer reviews and comments.
  • Just having a store won’t bring customers, you will need to advertise (Facebook, Google, YouTube… etc).
  • Be descriptive about your products to improve SEO. Search engines read words not pictures.
  • Hire someone (like a freelance website manager) to keep your store secure and manage updates.

Why customers leave without buying

statisia

 

Here’s an infographic that I’ve seen on a few sites (including Shopify and ECWID), that I think clearly illustrates the importance of not just a stable and secure on-line store, but also a clear and upfront explanation of costs.

A lot of your customers are making it all the way to “shipping” and deciding not to buy because of unexpected shipping costs.

Be upfront about all shipping costs, taxes and fees. Customers will leave if there are any surprises.