#1. It’s so slow.
Half of your website visitors expect your site to load in less than 3 seconds and will actually just go somewhere else if it takes more than 3 seconds.
#2. It doesn’t work on my phone.
60% of “visitors-from-searches” (people who don’t know your website address, but found it in a search) are on their phone NOT a desktop PC.
#3. I can’t find what I’m looking for.
Poor menu structure and confusing language are responsible for most “bounces”. According to Google Analytics, “a bounce is when a person leaves your website from the entrance page and doesn’t interact with the page”. These visitors don’t click anything, they just go away, usually because they don’t see what they want in their first glance.
#4. I can’t find your address or phone number anywhere.
Phone books don’t exist anymore! The #1 and #2 reason why someone would Google your business is to find your address or phone number.
Also, the best way to build on-site trust is to show you have an off-site real-world existence. Most visitors (and shoppers) will feel more comfortable if they see that you have an actual street address and phone number.
#5. The most recent comments are from last year.
If visitors see that your content or comments are out-dated they will immediately start to question your website – Is this your old website? Do you have another one somewhere else?
- It says “Copyright 2012” at the bottom of your page.
- Your links don’t work.
- You have annoying pop-ups.
- You have a spelling mistake.
- I can’t pay online?
- You don’t have an online contact form.
- I don’t see any links to your social media pages.
If you need help fixing any of these issues, just contact a Freelance Website Manager here.